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About Crocodile®

About Crocodile®

Crocodile® started life in January 2020. Crocodile’s co-founder, Rob Heeley, felt frustrated with the overpriced and complicated HR software available for small to medium-sized businesses. Rob’s long-term business mentor Mike Briercliffe an HR tech veteran, introduced Rob Heeley to HR Expert Elena Suhova who has vast experience with small to medium-sized businesses. On the 1st of April 2020, Crocodile®  was started.

The principal driver at Crocodile® is that everything we do should add measurable business value that makes the end-users journey easier in some form. HR Software and HRMS systems should be easy to use, and customers should enjoy using the system.

Rob’s background is in architecting and leading huge software development teams. With this, Rob Heeley got to work and created the first version of the Crocodile®   system. Security and performance have a natural advantage over some older HR systems available on the market using the latest technologies.

Elena’s background in HR consultancy is invaluable to the success of Crocodile™. Her talent and attention to detail present the opportunity to make Crocodile®   the number one SME HR company in England, Scotland, Wales and Northern Ireland.

Crocodile®   is at the start of its journey. We’d like you to be part of it. If you’d like to learn more about Elena or Rob, why not connect with them on LinkedIn?

Legal Information

Crocodile®   and Crocodile HR are trading names of WorkBee Limited is a company registered in England with company number 13120552. WorkBee Limited’s registered address is Tarraby Farm, Tarraby, Carlisle, CA3 0JS

WorkBee Limited is a VAT registered entity and its VAT number is 367 6537 55.

Crocodile® is a registered UK Trademark. Trademark Number: UK00003637421

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Customer Retention Rate

Our clients stay with WorkBee once they see the true value we offer.


Our growing client base makes us a stable company doing great things.

Our Team

Rob Heeley

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